Spending your dollars, positively

Every time you spend money, you aren’t just buying a product or service, you are saying “I support your business and what you stand for”. Your money is quite literally a vote of support and serves as encouragement to continue doing what they’re doing, whether that be positive or negative. When you buy from companies who don’t necessarily align with your own views or morals, yet offer the cheapest service, it reinforces their belief that people want what they’re selling, exactly how they’re selling it.

When you choose to support their competitor who offers something they don’t, then money quickly begins to speak volumes and practices will inevitably change. Collectively this raises the bar and assigns a monetary value to positive actions. We have seen many examples of this where support for the competitor has driven standards higher across the board. Consumers speak with their money and where they choose to spend it.

So every time you choose to support a business which puts the planet and it’s people first, know that you are encouraging them to keep doing what they’re doing and creating positive change in the world. Imitation is the sincerest form of flattery, so let’s encourage change for the better!